Our Story

Journey of Entrepreneur , Transforming lives

Manendra Singh, a first-generation entrepreneur with a vision to revolutionize agriculture and uplift millions of lives. With a background in logistics and fashion apparel, Manendra embarked on a journey to explore the untapped potential of agriculture.

After spending time in a village near Agra, his emotions were stirred by the plight of farmers. Determined to make a difference, he immersed himself in the world of unconventional crops, aiming to uplift farmers' lives and contribute to the country's economy.

In late 2017, Manendra delved into the realm of medicinal and aromatic plants, envisioning a future where these crops would not only heal but also enhance customer experiences. Thus, Yathaavat was born in 2018, blending passion and essence to soothe, heal, and elevate customer experiences.

Our Story

Crafting Sustainable Solutions

A passionate first-generation entrepreneur Manendra Singh (who ran a venture of logistics and fashion apparel) was hustling to explore problems, gaps, and opportunities to solve and bring sustainable impact in the lives of millions. When he took a break and spent some time in the village near Agra then his emotions touched with agriculture and he fell in love with solving the problems of agriculture and farmers. He decided to work on unconventional crops to uplift the lives of farmers which can create a small dent and contribute to the economy of the country. He started learning about medicinal and aromatic plants in late 2017. He planned to start farming to increase the dimension of learning in this domain and started motivating other farmers towards aromatics crops. In 2018, these efforts gave birth to Yathaavat which blends passion and essence to soothe, heal, and enhance customer experience by keeping the environment, health, safety, and wellness at the center.

However, it was during a routine trip to a remote village in Uttar Pradesh to collect essential oil from the distillation unit that Manendra stumbled upon a new opportunity. Stranded with a car laden with essential oils due to a depleted Diesel Engine Fluid (DEF) tank, he struggled a lot with fellow farmers to get DEF from the city to bring the car operational on the road, he realized the pressing need for DEF in the agricultural settings. Turning adversity into innovation, the Yathaavat Solutions team has started supplying DEF to agricultural & related stakeholders, ensuring seamless operations and driving efficiency in farming practices. As their impact grew, so did their ambition. Today, Yathaavat Solutions with their revolutionary YBlu DEF has evolved beyond agriculture, expanding into other industries, institutions, and organizations. With a commitment to sustainable development, they continue to pave the way for positive change, one innovative solution at a time.